HOW TO CUT IT IN THE MEDIA

Sinopse

Features

Discusses how to react to press inquiries
Teaches how to be proactive in PR
Explains how to spot a good case study for the press
Guides you in using social media as a medical professional
Prepares you for an awkward interview
Explores how to get the best from a PR agency
Summary

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field
The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:

Journalists’ motives
Press outlets and their audiences
Proactive and reactive PR
How to handle difficult interviews
The risks of "going public" on an issue
This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.

Detalhes do livro